Sponsors

Aug 29, 2007

Importance of Responding to Comments

http://www.blogformoney.org/

From time to time, your blog must receive some comments to your posts, right? It is quite basic to spare some of your blogging time to respond those comments. As my time is quite ample, I can definitely do that thing and respond to and moderate all of them. However, it is often one of the things that slips for many bloggers over time as a result of a growing blog.

To me, it is very important to repsond comment in order to keep the readership. By thank youing the commenter, you are sort of encouraging them to stay tuned with your blog. When the others see these conversation, they will know that the blogger is keen to respond to all the comments, and their questions will also be answered very soon. It provides incentive to them to leave their quesitons or opinions in your blog. On the other hand, the comment section can provide a chance to develop a small community in your blog. This happends when some regular visitors help you respond those simple comment or questions. This can build up a sense of belonging and community to all your readers. Last but not least, the number of commnets is a factor that determine the value of your blog when you are trying to sell it.

So, rememer to respond all the comments in your blog, or at least respond to some important ones. They are beneficial to your blog. There is one tip for you: click the links of those who leave comments on your blog. When you do this you’ll find that some of those who leave comments on your blog who check their own blog’s referral statistics will notice your visit and come back to see if their comments have been responded to.

Submit Your Site Instantly with Directory Submitter

As the search engines are evolving each and every day, it's getting harder and harder to get top search engine rankings.

The search engines now, highly favor, websites that have a large number of quality, one way links pointing to them. Because of this, it's absolutely critical that we consistently try to get other websites to link to us, WITHOUT us linking back to them.

Yes, reciprocal linking is becoming less and less valuable. Submitting your website to website directories is an excellent way to get, quality, 1 way links pointing to your websites. You see, many of the website directories online have a high amount of page rank and have been online for several years.

These are 2 of the most important criteria for determining what a good link is, vs what a bad link is. These two criteria are:

1.The age of the website linking to you
2.The Page Rank of the website linking to you

With that said, many of these directories have both a high Page Rank AND are old websites, giving them more authority and power in the search engines.

Not only that, but there are literally thousands of website directories on the internet that are absolutely free for you to submit your website to! While it does take time to find these directories and then manually fill out all of the required criteria to submit your website, it is an excellent way to help increase your search engine rankings.

There are some good website directory submission software products on the market. The best of which is a product called Directory Submitter created by Brad Callen. Esentially you simply enter your website details into the software program 1 time, and then click on any of the 1600+ website directories in the software and it wil automatically fill in all of the submission criteria for you. Click the submit button and then your site has been instantly added to the website directory.

So, not only does it save you time in finding all of these directories, BUT it saves you an incredible amount of time filling out each and every website's submission criteria. To learn more about Directory Submitter, visit the link below:

Google PageRank(TM)

External linking is the largest factor in determining PageRank, and is the place where you have the least control. There is no way to force another web master to link to your site, especially when they already have a high PageRank. For this reason and many more, increasing your PageRank is difficult, but important nonetheless. In this section we will discuss why external linking is important to the PageRank of your web pages, what the correct way to link is, who to request links from and why these links have such importance.

The actual amount of effect that Google's PageRank has on the ranking of a website or web pages is debated, and it is probably safe to say that Google will not be letting us know anytime soon. What we do know is that a web page's PR does play a role in Google's indexing and Google's ranking. The higher a web page's PageRank, the more frequently it will be crawled and refreshed. While in most cases, a higher PR will accompany a higher-ranking site; it is not always the case. As we mentioned earlier, a high PR can sometimes be the icing on the cake, or what gives a strong hold on a good ranking.

PageRank is a pretty complex mathematical calculation, but can be broken down into a simple version. PageRank is Google's scoring of Page A. This scoring is based on the external links that point to Page A, and certain variables within the pages that the links come from. A link from Page B is held as a vote for Page A, and if Page B has a high PageRank, this will is taken into account and will have a positive effect when calculating the PR of Page A. If Page B, C, and D, all link to Page A, but Page B, C, and D all have a PR of 2, then this will be taken into account when calculating the web page's PageRank. In the second situation, the pages with low PageRank's that link to Page A will not affect Page A's PR in a negative effect, but will also not affect it in a positive way.

Another very important part of the PageRank calculation is the use of on page criteria and title tags by Google when determining PageRank. When Google is determining the PR of Page A by evaluating the votes, or links, from Page B and others, it will also take into account the on page criteria and title tags of Page B and other links that are pointing to Page A. If Page A's target keywords and theme are "widgets" then this is what Google will look for in the external links that are pointing to your site. If Page B, C, and D all have a high PR (above 6), and all have the keyword "widgets" in the on page criteria and title tag, Google will notice this and use these links when determining Page A's Page Rank. What does this mean?

This means that when contacting other websites to link to your site in the attempt to build and increase your Page Rank, these web pages that you are requesting a link from should be relevant and of the same theme and market of the page that you are requesting they link to. Perform a search for your target keyword in Google, ODP, and Yahoo to start, and check the top 40 ranking sites. Can you find a place where they would place a link to your web page? If so, contact them and request that they link to your site. Be prepared for them to ask for a reciprocal link. Dig through your category and related categories in the Google directory, and contact sites that are listed high within each category. Google's directory will show you the PageRank of each site listed in the category, which help you to determine which site's are of the highest value to contact.

Another important part of the external linking campaign is the actual links and the way that they are formatted. Following the same example that we have been using, let's assume that you are attempting to improve the ranking for a web page that targets "widgets". Still following the example above, you would contact other websites with a high PageRank that target "widgets" and ask them to link to your "widgets" page. To maximize results from these links, you would want the link text pointing to your site to read "widgets", or other link text that is keyword rich and descriptive.

To continue upon the external linking development for your website, there is another point that must be made that will be crucial to the successful building of PageRank. One common mistake when building PageRank is that webmasters or search engine optimization professionals will contact other webmasters and request that they only link to the homepage or the top level of a section. This can have two effects, which will be explained shortly, but the pages that are below these pages linked to will not encounter the full effects of being linked to.

If you request a link to a top-level page or the homepage of your site, this will have a positive effect on this page. If the PageRank of this page increases, then the page below it will increase (if the internal linking structure is correct), but it will still be one PageRank number below the page above it that was linked to. If you have quality content pages that are deep in your site structure, you will have to go further than this to increase the PageRank for those pages.

Let's follow an example. Your site's main topic is "flowers", with one of the next sub-directories being "roses". Within the sub-directory "roses", you have 4 different sub-directories: "yellow roses", "red roses", "pink roses", and "white roses". Within these 4 sub-directories, you have a number of pages dealing with each type of flower. The way that this site is set up follows the themed approach.

Now let's suppose that your site is of decent stature and Google gives the homepage a PageRank of 6. (A PageRank of 6 is good, but it is not good enough that you wouldn't want to increase it.) With the home page at 6, the second level, "roses", would have a PR of 5, each sub-category, "yellow roses" for example, would have a PR of 4, and the pages below that would have a PR of 3. These sub-categories and pages that are below are the niche keywords and the ones that are going to bring you the targeted traffic that is easily converted.

To increase the PageRank of these pages and sub-categories, first you need to follow the internal linking structure that was outlined and illustrated earlier in this tutorial. Next you need to work on the external linking, or link popularity, for each page and sub-category page. Following the example above, you should start with the homepage and work your way down. Since the theme of the homepage is "flowers", search for pages and sites with a high PR that have the same theme of "flowers" and request that they link to your homepage. The second level is "roses", so you would want to search for web pages and websites that have the theme or main topic "roses" and request that they link to your "roses" section. (If you have them link to the homepage, this will not work) See the pattern forming here?

One problem that you may encounter is finding sites or pages with a high PR that match your theme. For example, it may be difficult to find sites that are dedicated to simply "white roses", and not just "roses" or "flowers". Instead of the desired linking pages having a PR of 6 or 7, they have a mere 3 or 4. If this is the case, you should ask for the links from these pages with a mediocre PageRank, and then continue your search. Seek out more of these sites to make up for the low PageRank. Once you have contacted these sites within your theme or main topic, you should contact some of the sites from the level above and request that they link to these pages.

Your site and pages within your site must meet certain criteria for this to work, with one piece being the most important: the site and pages within your site must be quality content that people will actually want to link up to. This is one of the basic points of PageRank: Google can tell which pages and sites are authorities as they have a large number of high quality links pointing them. If your site is full of spam, or otherwise undesired content, it may be difficult to get the quality links, whether internal or external, that you need for a high PR.